The Visual Enhancement Engine (VEE), from QuickLogic® Corporation (NASDAQ:QUIK), provides high quality contrast optimization for a wide range of mobile consumer and prosumer devices. It specifically addresses the mobile industry’s need to provide consumers with a TV-quality viewing experience while extending battery life at the same time. The Visual Enhancement Engine is available now as a PSB for QuickLogic’s PolarPro family of programmable solution platforms. It is also being integrated as a hard logic implementation in the next generation of the company’s ArcticLink solution platform line, with sampling expected in Q3 2008.
In order to deliver a power-efficient, yet flexible solution for the multitude of use cases, application and baseband processors and LCD displays, QuickLogic and Apical Limited partnered to architect and develop the optimal blend of Apical algorithms with QuickLogic’s video enhancement algorithms and patented ViaLink® programmable fabric for mobile and portable multimedia products. The core of the VEE technology is based on the iridix algorithm licensed from Apical Limited, developed by scientists from the ground up to model the methods that the human eye uses to adapt viewed scenes and images to changing ambient light conditions.
By intelligently re-mapping display data to enhance sub-regional variations, VEE improves the viewability of images and video without affecting on-screen graphics, an important use case when consumers have a split-screen between web browsing and Mobile TV or YouTube functionality. VEE also allows a mobile device to provide a superior user experience in outdoor and bright ambient light environments without increasing the LCD backlight, thus preserving precious battery life. In indoor or low ambient light conditions, VEE allows the mobile device to operate with a lower LCD backlight while maintaining the visual experience, a common use case when watching movies on a mobile device during an airplane flight. One of the true benefits of the VEE architecture is that its settings can be updated in real-time, adapting the algorithm as the ambient lighting conditions change.
The VEE technology will be included in QuickLogic’s library of Proven System Blocks (PSBs) and can be implemented in multiple silicon platforms, ultimately being delivered to OEMs and ODMs as a Customer Specific Standard Product (CSSP). Its introduction underscores the company’s strategy to create next generation solutions that address key design concerns in the mobile industry.
More info: QuickLogic Visual Enhancement Engine (VEE)