MtoDSP, from Sundance DSP, is an advanced tool for porting applications written in Mathworks M language to Texas Instruments DSPs. MtoDSP is priced at 5K US dollars for a single user seat and does not require run-time licensing. Site licenses are also available.
MtoDSP is a brand new Matlab toolbox that automatically builds an embedded application from an M file, targets multiple TI DSPs, and has extensions to support IO devices, like ADC/DAC, present in the system. Users can create Hardware-In-the-Loop (HIL) systems very easily. Sundance DSP is currently beta testing MtoDSP and will make it available to general users after completing test at selected customer sites.
More info: Sundance DSP