Altera (Nasdaq: ALTR) announced their High Definition Quality Initiative (HDQI) today. The initiative’s objective is to enable designers to quickly and cost-effectively address the rapidly growing need for high-quality HD systems. HDQI is backed by partners with expertise in the HD space. 4i2i, ATEME, Let It Wave, and PLDA are among the initiative’s founding members.
The HDQI addresses HD quality, affordability and system design productivity by delivering a unique set of solutions targeted at the many quality “hot spots” throughout the entire broadcast infrastructure. By offering high-quality, industry-standard, off-the shelf designs, Altera(R) HDQI solutions eliminate the need to create best-in-quality functions from the ground up, enabling faster broadcast system design at a lower cost. System designers can now leverage Altera and its partners’ intellectual property (IP) cores, reference designs, and development kits to differentiate their products from the competition.
As part of the HDQI, Altera is offering audio/video and IT reference designs, solutions for H.264 broadcast quality encoder and decoder, an audio sample rate converter, JPEG2000, multi-rate and multi-channel video networking solutions, and application-specific development platforms and system-design tools. To enable fast development and deployment of highly flexible next-generation switchers, cameras, servers, and other studio equipment supporting 1080p, Altera also provides a fully characterized serial digital interface (SDI) IP core that can implement triple-rate SDI (SD SDI, HD SDI and 3G SDI) on the same transceiver pin. It is extremely critical for SDI interfaces to function across process, voltage and temperature variations.