QuickLogic® Corporation (NASDAQ:QUIK) have teamed with Apical Limited to bring Apical’s iridix display enhancement technology to QuickLogic’s Customer Specific Standard Product (CSSP) platform families. The iridix core forms the basis of QuickLogic’s Visual Enhancement Engine (VEE) proven system block (PSB). When implemented in QuickLogic’s patented ViaLink®-enabled programmable fabric, the VEE PSB greatly improves viewability, while reducing backlight power in mobile device displays by over 50%. The iridix core has been shipping for several years in Japanese digital still cameras (DSCs), providing the consumer with an exceptional viewing experience and the DSC manufacturers with differentiating branding opportunities.
The VEE PSB with iridix technology is available now on QuickLogic’s PolarPro family of programmable solution platforms, and will be integrated as a hard logic implementation in the next generation of the company’s ArcticLink solution platform family, with sampling expected in Q3 2008.
Apical’s patented iridix technology improves the viewability of images and video displayed on mobile device LCD displays by optimally adapting the image content to the display dynamic range. Based on nearly a decade of scientific research, the iridix algorithms implement a model of human perception; resulting in a displayed image that retains color and vitality even in bright viewing conditions. In addition to delivering a visual experience closer to that of a large, bright flat-panel display, it also allows a mobile device to operate with significantly reduced backlighting to extend battery life. To further improve display quality, the iridix technology has been supplemented by additional image and video enhancement blocks such as dithering, hue rotation, color correction, and non-linear sharpness filtering, among others. Additionally, QuickLogic’s programmable fabric is used to adapt the VEE-enabled solution platforms to the multitude of application, baseband processors, and display technologies commonly used in the mobile market. Furthermore, the autonomous nature of the VEE PSB eliminates the need for complex software algorithms to run on the host processor, lending itself to nearly zero design effort on the part of the OEM/ODM.